It is interesting to note how various festivals seem to have influenced the success of movies released on those occasions.
Diwali. Eid. Christmas. For the past fear years, these major holidays have been booked for the release of movies featuring the Bollywood heartthrobs - the Khan trio. Where Aamir Khan rules the box-office during the week preceding Christmas and Shah Rukh Khan proves to be the king of Diwali, Salman Khan releases his movies on Eid. It has become a trend. Very rarely would these slots be shuffled.
Successful movies of Shah Rukh Khan, popularly known as Baadshah of Bollywood, such as “Jab Tak Hain Jaan,” and “Happy New Year” were released on Diwali. Similarly most movies of the Bollywood Bhaijaan, Salman Khan, ranging from “Wanted” to “Bajrangi Bhaijaan” were released on Eid.
Aamir Khan’s record-breaking films such as “3 Idiots, Dhoom 3” and “PK” were released on Christmas. His upcoming movie, “Dangal” is also scheduled to be released during Christmas this year.
These festivals seem to bless the actors. Most movies of these actors not released on the fixed slot could not fare as well as the other ones.
Salman Khan’s “Prem Ratan Dhan Payo” released during Diwali holidays, or “Jai Ho” couldn’t receive as much credit as “Bajrangi Bhaijaan” or “Kick” that were released on Eid.
Similarly, Shah Rukh Khan’s “Dilwale” released on Christmas was not as popular as “Jab Tak Hai Jaan” that was released on Diwali.
The actors probably choose these slots as they are major holidays and can provide a grand opening for their films. But if we observe these details, these particular days seem to be auspicious for them.
(Published in The Gulf Today on July 9, 2016)
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