In the contemporary world, ‘fashion’ is the only word that echoes
throughout, reaching out to every corner of the planet.
It has an extraordinary power of attracting people of all the age groups. A grown-up man remains updated about the latest designer dresses. A teenager fawns over the new hairstyle in vogue. And a kid? Well, a small child too has been sucked into the world of fashion. After all, the store’s catalogues do include a section vibrant enough to capture a kid’s attention.
However, it is no secret that the teenagers of today are more enchanted by the sense of fashion than others. Youngsters of today – boys and girls – are very particular about fashion. They would often stare at their classmate incredulously if he (or she) would confess that he (or she) is not an ardent fan of expensive brands.
Many students, probably to create a reputation for them in the trendy world, wouldn’t mind emptying their pockets for the sake of following what is ‘in’. An expensive dress and a trendy smartphone are considered essentials.
Earlier, movies were considered a significant factor as film stars used to set a trend. Not anymore. Youngsters try to imitate superstars of today, whether one follows his (or her) screen idol or a role model from the world of sports.
One is bound to get sucked into the world of fashion irrespective of the fact that he (or she) follows soccer great Lionel Messi or tennis icon Maria Sharapova, cricket legend Sachin Tendulkar or master golfer Tiger Woods, chart-topping singer Justin Bieber or pop star Beyonce, legendary actors Pierce Brosnan or Amitabh Bachchan.
Each one of them endorses a number of products, prompting their ardent fans to follow them.
It is hard to escape in today’s commercialised world. After all, “a world without fashion is like a body without a soul.”
(Published in The Gulf Today on October 15, 2016)
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